Other rivals, such as Microsoft Bing and Duckduckgo.com, suffer the same inability to compete — and as Google’s revenue has grown, so has its ability to continue locking its competition out.
“In 2014, Google booked nearly $47 billion in advertising revenue. By 2021, that number had increased more than three-fold to over $146 billion. Bing, by comparison, generated only a fraction of that amount — less than $12 billion in 2022,” Mehta wrote.
While Mehta didn’t offer a solution to the monopoly Google has built, the court’s decision will likely affect other lawsuits against the company and change the way its search engine works in the future. If it prevails through the appeals process, the ruling is also likely open the door to Google’s competition to grow their own business and search engine market base.