A changing environment for apps
One thing we do know is that once Europe’s sideloading stores appear, the people running them will do everything they can to convince Apple’s users to purchase things from those stores.
To do so, they’ll try a range of approaches, likely including exclusive app distribution deals, discounts on sales, and focused marketing campaigns. In the first instance, these stores will be chasing users, not sales, which means convincing people to part with their credit card details to make a purchase. (They will be hoping to get those who do make a purchase more engaged over time.)
That means the environment will be both competitive and attractive, even as the users themselves might not yet appreciate what’s happening.