With that in mind, it will want to widen its ecosystem of low power, high performance iCloud servers, and when doing so it makes sense for it adopt those servers across its other online services over time. After all, if it can build servers and services that can be delivered at lower energy requirements without compromise on performance, why wouldn’t it do so?
For Apple, adoption of these may be an easy win in terms of its environmental performance data. But at what point will these systems become a service offering in their own right? What value could they unlock for the company?
However the eventual story ends, it’s interesting that by focusing on energy efficiency and computational performance for iPhone chips (and the PA Semi purchase), Apple put itself in a good position to meet the then-unseen challenges of server-based AI — and the space between the lines suggests we’re not near the end of that particular story just yet….