“In the future, the way people search for information will shift from simple retrieval to understanding, summarizing, and presenting data in a way that is both accurate and fair,” said Thomas George, president of Cybermedia Research. “Striking this balance could make a defining moment for Google. If it fails, the company risks losing the very users and partners that helped it thrive.”
Introducing too many AI-driven changes without sufficient support for the broader web ecosystem could also trigger backlash from users and content creators.
Last month, edtech firm Chegg sued Google, claiming that AI-generated previews diminish demand for original content and make it more difficult for publishers to compete.