The company understands that within carbon neutrality, it must also consider the consequences of its products during normal use. To address this, Apple has invested in clean energy projects around the world to help mitigate the electricity consumption customers will cause when using these Macs. It is also investing in carbon credits, which it characterizes as being “high-quality.”
Apple has slammed some carbon credit schemes for not delivering what they promise, but in this case has focused those efforts on nature-based projects. Finally, the packaging for the Mac is also entirely fiber-based. Apple aims to remove all plastic from its packaging by next year.
The new AI PC
What this means for users is that Apple’s new AI PC is also the most environmentally-friendly PC. For enterprise buyers, it means that when you purchase a larger number of these machines you’re also ticking a few more boxes in your corporate sustainability policy, while also entering a new space for digital transformation of your business. Plus, of course, you’re reducing your TCO, tech support draw, and reducing your exposure to ransomware and hacks.