“Now, with Meta AI expanding into various regions, I think we are going to see another interesting proposition for public AI,” said Faisal Kawoosa, founder and chief analyst at Techarc. “Especially since some of their apps, like WhatsApp and Instagram, are extremely popular — WhatsApp being the default chat app for billions worldwide.”
The critical factor, however, will be the frequency of user interactions with Meta AI each day. In the initial stages, Meta could benefit from billions of potential queries to further refine its AI, enhancing the platform’s overall appeal.
“While it might be used at scale, whether it will replace Google’s Gemini, which is also on billions of devices, or compete with OpenAI and other assistants remains to be seen,” said Neil Shah, partner and co-founder at Counterpoint Research. “Meta needs to make Meta AI more useful, integrated, and accurate to ensure users don’t leave its platforms for external searches or other tasks.”