On top of that, Apple Intelligence will grab as much as 2GB of RAM, which means users will either need more RAM than they want or deal with performance slowdowns in other iPhone functions. Then there’s the potential drag on battery performance which, again, threatens to undermine everything else on the device.
Bottom line: Not only will this initial rollout likely eat battery and RAM for breakfast, but it will be smaller and therefore less powerful than most other genAI deployments. That’s a recipe for buyer remorse.
Then there is the issue of app developers. First, it will take some time for them to work with the Apple API and deliver versions of their apps that play nicely with Apple Intelligence. Other developers may question whether it is even in their interest to embrace Apple Intelligence. Once they enable Apple to effortlessly grab their data and deliver it via Siri, doesn’t the value of their standalone app diminish? And doesn’t that undermine their monetization strategies?