That’s great for Mac, iPad, and iPhone users — who doesn’t want more powerful devices that use less energy? But for server-based services handling millions of requests daily, that power difference affects both environmental performance and operational costs in terms of energy bills.
With that in mind, OpenAI doesn’t need to be looking to become a hardware competitor to unlock value from chip design; its own running costs will be reduced dramatically through the introduction of more efficient chips — particularly as the number of people it serves grows from millions to billions.
While people in tech might see AI everywhere, most people haven’t begun using genAI tools and services just yet — something which is going to change within the next few weeks as Apple ships its AI-ready devices, starting with the next iPhone.