Adobe Journey Optimizer now has a generative AI-driven email creator.
Adobe
The AI recommendations are based on Adobe’s core model, which understands concepts such as what a buying group is, or what a lead is, alongside custom models developed based on an AJO B2B customer’s own sales and marketing data.
Eventually, Adobe hopes the AI assistant can provide more guidance on how to target individuals within a buying group, such as a suggestion to send white papers and case studies to a technical diligence team, for instance, and an invitation to a decision-maker to an upcoming executive forum event.
The ability to create buying groups is one of several key features in AJO B2B. Once they are identified, users can create tailored “customer journeys” for specific job roles at client organizations across platforms such as email, web, chat, and webinars. Here, the embedded AEP AI assistant can be accessed for how-to advice and troubleshooting as users build customer journeys in the application.