However, not all publishers seem to be amused with the new search engine. “Given OpenAI’s reputation I don’t see content creators benefit much,” said Varun Krishnan, founder of Fone Arena, a technology publication based in India. “Both OpenAI and Perplexity have been accused of featuring the work of publishers without due credits. I wish they cite the source and give due credits to publishers as promised.”
Another area of concern is how publishers and content creators are going to recalibrate their content optimization going forward.
“From a content discovery point of view all content creators including those selling products and services have optimized their web presences for search engines,” said Faisal Kawoosa, founder and chief analyst at Techarc. “So, the SearchGPT will have to educate all of us on how it will be different.”