So far, it’s marketing — but it’s hard to ignore the extent to which the series, albeit in a light-hearted way, reflects the extent to which the workplace has changed and continues to evolve.
Things have changed
Take product design. Not so long ago, designing something with a global team required sharing sometimes huge files, which takes time and bandwidth. Today, tools (such as Freeform) exist that enable creatives to collaborate on ideas remotely in real time, using a range of devices such as a Mac or Vision Pro. Product designers also benefit from the ability to create and share digital prototypes, including 3D models that can be explored on Vision Pro.
Beyond the creative departments, billing, invoicing, and credit control have all become tasks you can transact while travelling as long as you have a network connection. You can take and make payments with mobile devices and authorize remote access to any enterprise service using 2FA and/or biometric security. Tasks that once required dozens of devices can now all be transacted on a smartphone, even as integration between different platforms (smartphones, tablets, computers) improves.