Within the content hub, users can also manage permissions for sensitive assets and apply governance controls to ensure AI-generated content meets brand standards. The hub also contains analytics to track asset usage across an organization and understand how content is used.
Organizations typically store 44TB of data in their digital asset management system, according to a recent IDC survey, with another 143TB scattered across individual user devices, corporate shared drives, and social media platforms, said Marci Maddox, research vice president for digital experience strategies at IDC.
“Adobe’s Content Hub addresses this issue by promoting reuse and reducing inadvertent duplication of creative efforts,” said Maddox. “By breaking down content silos and fostering collaboration, the content hub empowers teams to work more efficiently, leverage existing assets effectively, and ultimately, deliver a more cohesive brand experience with digital media.”